Badminton Life



Thwack Badminton Equipment Launching in KL

by Andrew
(Malaysia)




Kuala Lumpur; 16th of March 2012


Thwack a global sports brand and a part of an Indian company based One Group. One Group, a dynamic multinational conglomerate company, has been on a journey to continually evolve to the next level of excellence.

For about half a century, the group has been steadily growing - from medicare to construction to engineering consulting.

On Friday 16th of March 2012 at Michael's Badminton Academy Puchong, Thwack launched a range of badminton equipments which including rackets and shuttlecocks in Malaysia today.

After it's brand debut in Singapore in June 2011, Thwack successfully launched its products in India and other cities across the globe.

In it's Malaysian venture, Thwack has partnered up with local badminton organizations BLM, Badminton League Malaysia Sdn. Bhd.

An aggressive new badminton organization furnished with an experienced badminton board of directors and management team; comprises of Chau Yap from Badminton-information.com and KC Lee of Michael's Badminton Academy, to be the exclusive distributors of Thwack Badminton products in Malaysia.

Speaking at a well attended launch conference at Michael's Badminton Academy, Reji Mathew, Managing Director of Thwack said, " It gives us great pride to enter the Malaysian market where Badminton is considered to be an integral part of daily lifestyle. We aim to bring fun back into fitness.

Our products are designed to enable a player to improve their game. This will definitely be a motivating factor in opting for sports. We are delighted to unveil the new Thwack badminton products here in Kuala Lumpur.

The Thwack badminton rackets has been designed in collaboration with 2 times World GP Champion and winner of 15 international titles (1984 - 1990), Xiong Guo Bao and also known as the "Backhand king" whose scientifically designed grip which improve the game.

After 20 years of his athletic career as a player and a coach, Guo Bao found the most vital factor in playing the game is the grip.

Regardless of a professional athlete or an amateur, the grip is the most important aspect of the game. To master different strokes, it is important to master the appropriate grip.

Associating with Thwack, Guo Bao designed a unique racket to enable a player to improve his/ her game. Guo Bao has crafted this patented designed with a unique embedded grip to improve the technique of a player especially the backhand shots.

Which is regarded my many as one of the most difficult badminton stroke to execute with perfection. The Thwack Guo Bao rackets is fully focused to enable badminton players to execute badminton strokes with correct grip and with out any panic and losing the correct grip of handling the racket of the specific stroke especially the backhand strokes.

The Thwack Guo Bao rackets enables muscle memory and it comes in 2 models the JFX/SFX models to suit the size of your palm; therefore the tricky shots of the game can be handled effectively with this Thwack Guo Bao Racket making the game interesting for the both players in addition enhancing the skills of the players at all levels.

Thwack badminton products has also another range of rackets which is the 5 Super Series rackets specially designed to suit your game. Falcon, Dragon Fire, Thunderbird, Counter Strike and Mustang.

Falcon(Super Light) model is a super light weight racket, for fast wrist play and controlling and stroke players.

Dragon Fire(Super Star) model is specially designed for both offensive and defensive play.

Thunderbird model(Super Offensive) is suitable for offensive players with heavy smashes and attacking play.

The Counterstrike model(Super Reflex)is for fast reflex and solid defensive play.

Mustang(Super Solid) is mainly for training to improve arm and wrist strength to gain better control of your weapon, the racket.




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